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Choosing a new scent

WHAT-TO-DO - FREEPORT/LUCAYA & GRAND BAHAMA ISLAND - JAN 2005

Choosing a new scent

Pick the perfect perfume

Picking the right fragrance is becoming more difficult as more choices than ever hit the market.

But there are ways to tell which scents are right for you and which are wrong. And you can do it without trailing a collage of unflattering trial fragrances home from the store.

Women have basic scent preferences that determine which type of fragrance they are drawn to. Many women prefer a lighter fragrance during the day and a heavier one in the evening.

To test a new scent, spray the fragrance on your arm - not too close - and leave it for awhile. Some people prefer to use blotters, but then you don't find out how the perfume reacts with you.

Experts suggest smelling coffee between each test, to clear away the last lingering scent. Coffee beans are rarely used as an ingredient in perfumes and they quickly blunt previous fragrances. Use them as you would use bread to cleanse the palate when tasting wine. Upscale perfume shops sometimes provide coffee beans at the fragrance counter for this purpose.

Your personality, favourite colours, favourite foods and your past tilt you towards certain perfume preferences.

A strong correlation exists between fragrances and memories because scent and emotion are processed in the same part of the brain. For this reason, certain scents, such as baking bread and cookies are added to certain perfumes to bring back childhood memories.

When choosing your next fragrance, tell the sales person your favourite foods and drinks, music, fabric, colours, region of the world and skin type. These can all help to determine which fragrances you should test.

A penchant for greens and blues as well as cotton, suede and cashmere suggests a preference for light, clean, outdoorsy fragrances. A preference for apples, peaches, pears and nectarines indicate that you like the "orchard" category; raspberries and blackberries, are in the "berry" group; mango and papaya-lovers fall in the "tropical" group; and melons, the "marine" group of fragrances.

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